Mascus, the world’s leading online marketplace for transportation vehicles, construction equipment, agricultural and forestry equipment is pleased to announce a new licensing agreement in China with ANB, a company based in Xiamen.
“Mascus China and Taiwan will be our 40th and 41st territories, marking one of the most significant milestones in our history,” says Managing Director Fredrik Larsson. “The sheer size and speed of growth of the economy makes it a vital step in our globalization plan. It is the first of the BRIC countries to sign with Mascus and we are working hard on deals in Brazil, India and Russia next, as well as other key territories such as South Korea and Mexico.”
Opening up Asia
Already present in Australia, New Zealand, Indonesia, Thailand and Malaysia, with sites in Japan, Taiwan and South Korea, the new Chinese office will strengthen Mascus’ position in Asia and open up new opportunities for customers across the world to break into the huge Chinese marketplace.
Mascus China will cover Greater China, including the People´s Republic of China, Hong Kong and Macau; as well as the Republic of China (Taiwan).
“Unlike our competitors, Mascus has a truly global presence,” explains Internationalization Director, Tomasz Odrobinski. “Establishing a permanent base in China opens up the world’s biggest market to our Customers, as well as helping Chinese customers reach local and global markets more effectively.”
A complete local and global solution
With an average GDP growth rate of 10% in the last decade, China is home to several major global manufacturers as well as hundreds of manufacturers of machines, spare parts and other services This latest licensing deal benefits both sellers and buyers of plant machinery across the region.
“Equipment dealers, manufacturers and parts and accessories companies here in the US and in other countries are looking for ways to reach emerging markets such as China, and Mascus delivers the Chinese and other Asian markets better than anyone else” explains Mascus USA Country Manager Marc Mandt. “Our presence with local offices in so many countries around the world is one of the key elements that makes Mascus the best choice for used equipment dealers in the US to reach international buyers.”
An experienced partner
Mascus has partnered in China with ANB, a company based in Xiamen. “We’re delighted with the new agreement with Mascus,” says Anders Nilsson, MD of ANB. “China already has several B2B sites but only Mascus can offer this complete solution for the heavy machinery sector. With the current focus on the Chinese economy and companies around the world keen to do business here, this is the perfect time for such a venture. We’re looking forward to developing Mascus China into a cornerstone of the Mascus brand.” Local versions of the Mascus website can be found at www.mascus.cn for China and www.mascus.com.tw for Taiwan.
Fredrik Larsson, Managing Director, +358 50 314 2511,
Marc Mandt, Country Manager Mascus USA +1 813 635 1300
Anders Nilsson, Country Manager China & Taiwan +86 159 80 859 586,
Mascus.com - Is an electronic marketplace for used farm machinery, forestry, and grounds care equipment, transportation vehicles and construction equipment. Product ranges include tractors, trailers, used trucks for sale, diggers, box trailers, mini diggers and excavators. Mascus makes trading in used machinery and equipment easy with over 185,000 listings to choose from. Dealers, producers, and end-users are welcome to offer their used machines and equipment for sale via the Mascus marketplace at www.mascus.com
Mascus is a trading company of Alma Media Corporation.
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